Go&Fun Logo

Life isn't meant to be lived in neutral. It's about chasing sunrises, pushing boundaries, and finding your own path to extraordinary. But somewhere along the way, we started believing that synthetic shortcuts were the only answer to keeping up with our dreams.

That's why GO & FUN® exists. We're building a world where natural means powerful, where being yourself isn't just accepted – it's celebrated.

Our mission is beautifully simple: to fuel the fire of authenticity in everyone we touch, powering your adventures with clean, natural energy that respects both your body and your dreams.

GO & FUN® is a movement that believes in the power of nature, the thrill of discovery, and the joy of being unapologetically you. Because when nature powers you, there's no limit to where you can go.

2013

The Creation GO&FUN® was developed in Italy by the natural food supplements development company Erba Vita . Shortly after, GO & FUN® hit Malta's shelves with an original natural combination that instantly captured hearts. Proving nature outshines synthetic.

2019

Brand Ownership In 2019 S.Trek Logistics Ltd. officially acquired the GO&FUN® brand, making the natural energy drink a Maltese brand. This led to the formation of GO&FUN® International Ltd., starting the successful journey for our brand.

2020

Power move AMSM became our official Malta distributor, and together we kicked things into gear. Strategic moves and natural power? That's how GO & FUN® rose to become one of Malta's top energy drink brands.

2021

Tasty remix Who said natural couldn't be bold? GO & FUN® Ginger & Lemon launched, giving people a healthier alternative with an untamed twist. Different path, same natural power.

2022

Zero limits 7.5 calories. Zero compromises. All power. GO & FUN® Zero landed with the same legendary taste as our Original, proving that pushing boundaries doesn't mean pushing calories.

2025

The Wild One Who said natural couldn’t be adventurous? GO & FUN® Exotic Mango arrives, bringing a bold, tropical edge to natural energy. New flavour, same unstoppable spirit.

Sometimes the biggest change starts in the smallest places. When AMSM discovered GO & FUN® in Malta, they saw what others missed - the only green energy drink that challenged the industry with natural power and exceptional taste.

The numbers tell the story: three years, triple the sales, and over 4 million cans energizing an island of 500,000 people.

But Malta was just the beginning.

Today, GO & FUN®'s natural rebellion spreads worldwide. From Tokyo to the Himalayas, a new generation is discovering that clean energy and great taste aren’t just possible—they’re the future

From Malta to Bulgaria, India to Japan, and beyond, we're building a global movement. Because when nature meets ambition, there's no limit to where we can go.